British Code of Sales Promotion Practice

British Code of Sales Promotion Practice
юр., марк., брит. Британский кодекс практики стимулирования сбыта* (принят в 1974 г.; последняя редакция датируется 1990 г.; регулирует такие формы стимулирования сбыта как предложение с премией всех видов, снижение цены, распространение гарантий платежа и пробных образцов товара, рекламы с участием известных людей, стимулирование сбыта, связанного с благотворительностью, призами и т. п.; надзор за соблюдением кодекса осуществляет Комиссия по рекламным стандартам и Комиссия по рекламной практике)
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Англо-русский экономический словарь.

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  • Code of Sales Promotion Practice — (abbr. CSPP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary

  • British Code of Advertising Practice — (abbr. BCAP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary

  • British Code of Advertising — The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Where other businesses complain of infringement of the conditions,… …   Law dictionary

  • Committee of Advertising Practice — (abbr. CAP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary

  • Committee of Advertising Practice — The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA). CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and… …   Wikipedia

  • CSPP — (abbr. of Code of Sales Promotion Practice) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses… …   Law dictionary

  • Privatisation of British Rail — The privatisation of British Rail was the result of the Railways Act 1993 introduced by John Major s Conservative government. The operations of the British Railways Board (BRB) were broken up and sold off. Some non core parts of the BRB s… …   Wikipedia

  • BCAP — (abbr. of British Code of Advertising Practice) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other… …   Law dictionary

  • cap — I noun ceiling, greatest amount, lid, limit, maximum amount II verb complete, conclude, end, finish, finish off, get done, get through with, perfect, terminate III index culminate, culmination, finish …   Law dictionary

  • ASA — abbr. of Advertising Standards Authority) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses… …   Law dictionary

  • Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary


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